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The Seal of Integrity
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Professionalism In Business

How To Avoid
Online Hype-Masters 
and Scam Artists

Use Reputable and Ethical Online Companies Who
Adhere to The Highest Standards of Business Ethics

It took years... to convince people it was safe to shop and spend money online. Now, recently, some of the "gurus" and so-called "leaders" of Internet marketing have begun buying and selling customer information - personal information including telephone numbers.

In many cases this is being done without giving you the chance to say, "no" or "opt-out" from having your information exchanged. This is a violation of your right to privacy and downright disrespectful to you.

Ethical Business Practice Does Not Always Prevail Online


When doing business online do you find websites...
  • Provide a Privacy Statement clearly informing all customers of exactly what use is made of customer information?
  • Provide visible evidence on the website that the customer does, indeed, come first?
  • Provide complete contact information, including name and physical address for the benefit of the customer?
  • Use only "Terms and Conditions" which give protection for the customer as well as for the company?
  • Use only "Statements of Policy" which are clear, concise and straightforward to avoid any possible misunderstanding?
  • Exhibit the highest degree of professionalism for online companies, both in appearance and performance?
  • Strictly adhere to all U.S. Federal Trade Commission (FTC) regulations, since anyone selling anything to a U.S customer is required to follow FTC rules.

These are just some of the requirements needed to obtain the Seal of Integrity in Online Business from The International Council of Online Professionals (I-Cop.org).

I-Cop Members Will  Always Put The Customer First

I-Cop members run reputable and ethical online companies which adhere to the highest standards of business ethics. Companies you can absolutely trust on the Net. Companies that put the customer first and display honesty, integrity and professionalism in business.

RECOGNIZING THE "PRO IN MOTION" - Part 2

The "Pro" takes care of business! 

Taking care of business includes such things as making refunds promptly, meeting deadlines, and staying current on payments for overhead. It also includes remembering (even if using some type of reminder) when things need to be done, as well as what promises have been made - and to whom. Then of course, there’s always the actual work itself - whatever that might be. 

The professional stands behind the product or service of the company. Shoddy merchandise and/or poor services are simply not a part of the Pro’s business world. Guarantees are offered and necessary refunds are sent out promptly - accompanied by words of regret for the customer’s dissatisfaction. 

If the professional finds that the company products or services are not up to the highest level possible, he/she does whatever is necessary to improve the situation. Or, the product/service is dropped from the line. 

A professional does what he or she agrees to do. And, it's done on time. If a change is necessary, professionalism demands that all parties involved are consulted and/or notified. If a deadline can't be met, the same rules apply. 

A professional keeps his/her word - and can be trusted. A very old way of doing business - on a handshake - is practically a given on the Internet. “Doing business on a handshake” is merely a matter of giving your word - and keeping it! All too often no legal contracts are involved. A great many "contracts" i.e., "Terms and Conditions," that you see online would never stand up in court anyway. 

If the professional - for any reason - doesn't produce as promised, (s)he doesn't complain if the customer sees fit to take his/her business elsewhere. Customers are not expected to put up with incompetence, late delivery, or failure to produce what is asked for in the first place. The pro never attacks the client for his/her own failures. 

The Pro doesn’t say one thing and do something else. The word of a professional truly is his, or her bond. It’s as good as any contract and better than most that I’ve seen anywhere on the Web. 

Above all, the true professional is ethical!

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* dr. jl scott is the Founder of the International Council of Online Professionals (iCop™) - and also the publisher of the Internet Marketing Trade Journal™ - the ezine that keeps you up to date on Internet marketing coming of age. For your FREE subscription:
http://www.i-cop.org/trade-journal.htm

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